About Full Stack

We are a high flying team of seasoned creatives, marketers and ad tech experts. More than that, we are a group of great friends that care about each other and the clients we serve.

We decided to start Full Stack because as a group we are much more than the sum of our parts. Combined we've notched decades of creative, marketing and advertising success for 100+ organizations -- from startups to some of the biggest brands in the world.

The Dream Team

Our leadership team and advisory network is comprised of 20+ experts, including:

Bobby Petersen

Founder & CEO

Bobby is a successful entrepreneur, marketer & proven growth hacker. He has founded & successfully exited multiple startups in a variety of industries ranging from B2B products and ecommerce to global events. In his career, he's driven $100M+ in sales while managing $10M+ of ad spend. He has a strong track record of growing small businesses into larger, profitable enterprises using data to drive decisions and optimize performance.

Michelle Wimmer

Programmatic & Digital Ads Expert

Michelle brings tremendous leadership experience at the cross-section of ecomm, media, advertising, technology and privacy since 2002. She has a passion for helping clients solve some of their most complex problems. Michelle’s work spans from nonprofits and start-ups to large international household brands transforming media & ad programs and driving results across healthcare, food & bev, finance, retail, web3, telcom and many more.

Hunter Jensen

Senior Strategy & Development

As the Founder & CEO of Barefoot Solutions, for 20+ years Hunter has been a pioneer of the software design industry. He's been entrusted to build custom applications for some of the most premier global brands, including IMAX, Titleist, Salesforce and hundreds more. At Full Stack, Hunter helps manage partnerships that span software development, data science and growth marketing for our clients.

Bethany Easton

Senior Creative Producer

Bethany has been killing the game as a creative producer for years and has worked with some of the most innovative brands on the planet - from Charlotte Tilbury to AirBnB - in addition to leading creative for boutique agencies along the way. She brings to Full Stack the bold strategy and creative energy needed to run truly unique campaigns that cut through the clutter.

Zack Reboletti

SEO Guru

Zack is the owner of Web Focused -- a hands-on, white glove Chicago-based SEO consultancy that has driven significant growth for hundreds of businesses from brick and mortar to Fortune 100. A few notable clients include Intercontinental Hotels Group, Hireology & Crowne Plaza. For Full Stack clients, Zack brings expert SEO management, consulting and training services.

James Madsen

Senior Designer & Illustrator

James is a talented artist and graphic designer whose wide-randing skillset spans custom illustrations, logo, web & app design, brand kit development, NFT project design & deployment and apparel design. James also offers photography, motion graphics & video graphics packages for Full Stack clients. His deep client roster includes The Color Run, Electric Run, Opus Three & Selva Therapeutics.

Seth Ulinski

Ad Tech Advisor

Seth is an ad tech specialist with a background in market research. He is a self-starter with a passion for creating content and helping organizations win in the data economy. Seth has experience covering key vendors and segments in the advertising ecosystem and founded one of the first independent consultancies dedicated to ad tech.

Alex Domecq

Senior PR Executive

Alex has over a decade of experience in communications and marketing, working with both startups and established businesses spanning multiple industries. She has worked across national and international markets, building her clients' media presence and spearheading integrated campaigns to meet and exceed client expectations.

Our Certifications