Experience matters. Especially when it comes to advertising. In this blog, we’ll outline: why experience matters for our clients; the advertising experience we have and tap into; and ultimately how you can leverage Full Stack’s experience to drive results.
Why Experience Matters
Can you remember the first time you tried to tie your shoes? How many times did you have to practice before you really got it down? Fast forward to now, how hard do you have to focus on tying your shoes? Experience matters in all parts of life, but we believe especially so in advertising.
Advertising is filled with complexities, especially in the current digital landscape. There are thousands of acronyms from the traditional CPM to now the VCPM and everything in between. Lumiscapes illustrate the volume of companies in the advertising industry from media buying platforms, analytics, customer platforms, the list goes on. How can one single person know everything there is to know about advertising? Then what happens when this all changes (like it always does)? Having the deep experience prepares us for the constant changes and allows for easy adaptation.
Experience goes a long way when we're talking about running campaigns, developing strategies and planning for your business' success. Building upon the experience from other clients like you -- and other clients not like you --- helps to inform and keep you ahead of the competition.
Early on in our advertising careers, we had a lot of learning to do and figuring out how to set up campaigns, what an advertising strategy was, how tracking and attribution worked, even the basic terminology and acronyms. Having a team of experts with decades of experience devising strategies and running advertising campaigns matters.
Many studies have proved that mastery drives results. It's been said that it takes 10,000 hours to become or to have a full mastery of a subject. Perhaps it's not 10,000 hours to learn how to tie your shoes, but we do believe that that level of experience matters in the advertising world.
When we think of some of the greatest people in their respective fields, it's with dedication and experience that they truly thrive. In advertising, it matters that you have the right level of experience on your specific projects.
Running a paid search campaign is very different from the skill set of running an email campaign or devising a media strategy. Each person may have expertise that can flex between one or the other, but true expertise is where the success will lie.
Each client has unique goals to reach and experts in strategic planning can get behind the surface level answers of what companies are looking to achieve -- then drill down to understand why they want to achieve it. Last, devise the who, what, when, where and how to make it happen.
Oftentimes the strategy level work is then passed off to teams that will implement the work. These teams have in-depth experience within the platforms to drive success. These teams understand the nuanced challenges inherent within each platform to leverage the strengths of each platform for your success. We rely heavily on people with these skill sets to ensure that the best setup is done to reach the goals for our clients.
We view advertising a little like building a house. When building a house, you need the architect that draws up the plans. Then the builder that comes in to construct the house. There are many subcontractors that come into do their specific functions such as the plumbing and the framing and the electricity and everything else. Each of these experts have a unique value and are the underpinning of what makes the finished product a success. Their experience and expertise in their specific functions matter.
In the case of advertising, the architect is the strategist. The strategists are the ones that are drawing up the plans and working with the client to determine exactly what they need. Making sure all of the needs and wants are explored and taking into account any limitations.
The builder in advertising is the implementation team. These implementation experts follow the architecture/strategy. Implementation teams structure the campaigns specific to the platforms and advertising tactics to make it successful.
Next, the maintained operations teams. In order for campaigns be successful, regular watching and maintenance is necessary. Like a home that needs to be cared for over time and maintained by the owners or those that they bring in for experts like a plumber or the electrician, advertising had its maintenance teams. We have a team at Full Stack that is in charge of maintaining and keeping our advertising in order.
Furthermore, we recognize that improvements need to be made over time, renovations to keep up and stay ahead. We rely on experience when we are thinking about how to best set your business up for improvements along the way. Relying on experience and mastery becomes central to assurance you have the most success.
Full Stack is just that, we have a full stack of experts with mastery level experience. We know that not everyone can be an expert in everything, so we rely on a very deep collaboration and connection with industry leading experts. It's these experts that are part of our organization that bring this level of sophistication to your business and its advertising goals.
We have experts in everything from search engine optimization, website user experience, customer experience, persona development, creative design, digital advertising design, search engine optimization, paid search, social to include organic and paid, programmatic media buying platforms, strategists and implantation teams. Our team has a Full Stack and are continuing to push the boundaries to become experts in what we do. By continually advancing our education, our networking, and bringing that level of expertise to your teams.
With all of that said, you can see why we really do think that experience matters. Let us know how we can help you reach your advertising goals by leaning into our experience at Full Stack.
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