Advertising agencies historically have a reputation of operating on the periphery and not knowing much about their clients. Full Stack believes ad management can (and should) be done differently. This can be done in two main ways: goal alignments and integrated teams.
Goal Alignment
We want to know all about our clients. What are their goals? Why are those goals important? How can we help our clients exceed their goals? Then make our client goals our agency goals. When these goals align, both our clients and our agency will achieve success. At Full Stack, our payment options incentivize client goal achievement from our team, rather than just taking a retainer or percentage of media spend. By using this structure -- where our goals are in complete alignment -- we can best serve our clients and reach collective success.
Integrated Teams
Full Stack believes in removing the barriers and making our team an extension of our clients. Our team is our clients’ team. We attend any of the relevant internal meetings, we know our client’s goals, and we're there to carry out the strategy, the implementation and be a collaborative partner in it all.
These two simple steps of goal alignment and integrated teams set Full Stack aside from some of the other agencies in the crowded marketplace. We believe now is the time to have a new way of doing digital ad management. Get in touch today if you think we could help your organization.
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